
- Role
- Developer: front end, WordPress build, design feasibility
- Design
- Agency design team
- Status
- Offline
- Stack
- JavaScript, PHP, CSS, HTML
The brief
Casillero del Diablo's Wine Legend campaign kept adding chapters and markets, and each one needed its own landing.
What I built
On the agency's campaign design, I built templates for each wave: dinner party pages in English and Spanish, the Pedro Pascal chapter, and meet and greet sign up forms for different countries.
Features
- Landing per campaign chapter
- Meet and greet forms per country (Spain, Ireland and others)
- English and Spanish versions
Challenges
Problem. New countries and activations arrived in the middle of the campaign.
Solution. Reusable landing and form templates, so a new market meant new content, not new code.
Takeaway
Later the campaign content moved into the main brand site.